I align the website with business goals, then make it deliver: strategy, conversion, search, analytics, daily execution.
The website is one of the most important digital assets an organization owns. I align user experience, content, analytics, search visibility, and technology around business goals so digital channels drive measurable outcomes. Increasingly, that means building for AI-driven discovery alongside traditional search.
How that breaks down:
Owning the website as a business channel: roadmap, priorities, UX, conversion, and the technical decisions that keep it performing as the organization grows.
SEO, GEO, structured data, and content built for both traditional ranking and AI-driven discovery across ChatGPT, Claude, Perplexity, and Google AI Overviews.
Building analytics systems that connect customer behavior, marketing activity, search data, and business outcomes to uncover opportunities, guide investment, and drive revenue decisions.
Reliability, accessibility, security, integrations, automation, and digital transformation initiatives that improve efficiency and support long-term growth.
I operate at the intersection of web experience, marketing, technology, data, and business strategy. My work spans website ownership, design and development, search visibility, analytics, AI-powered initiatives, digital transformation, customer experience, and the strategic planning that connects them.
I help organizations understand how people discover, evaluate, and engage with their digital channels, then turn those insights into roadmaps, priorities, and measurable outcomes. That may involve improving search visibility, redesigning user journeys, modernizing platforms, integrating systems, identifying growth opportunities, or building the reporting frameworks needed to make better decisions.
Over the years, I have developed digital transformation plans, search and discovery strategies, accessibility initiatives, analytics frameworks, customer journey analyses, and operational roadmaps that help leadership teams align technology investments with organizational goals. I enjoy translating complex data into practical recommendations and helping teams understand not just what is happening, but why.
AI is now part of how I think about every system I design. New platforms get it woven into the foundation. Existing platforms get it integrated where it can create meaningful value. In practice, that means assistants that answer questions instantly, analytics systems that surface actionable insights, and automations that eliminate repetitive work so people can focus on judgment, creativity, and decision-making.
WordPress is my primary platform, with deep experience in PHP, custom plugins and themes, UX/UI design, JavaScript-driven interfaces, WooCommerce, analytics, and systems integration. My background spans agency, startup, fintech, education, commercial, and institutional environments, with more than fifteen years spent translating between technical execution and business priorities.
I focus on understanding the business first, then designing systems that improve revenue, efficiency, user experience, and operational effectiveness. The goal is not simply to ship features, but to build platforms that solve meaningful problems, move real numbers, and scale with the organization.
Outside of work, I'm based in Maine with my two boys. I'm collaborative, easy to work with, and bring a solution-first mindset.
Projects grouped by the capabilities they demonstrate: customer experience, platform development, and strategic advisory.
Improving how people discover, evaluate, and convert through search, content, and user experience.
Turns content discovery into measurable engagement, customer intelligence, and business insight.
Converted inactive search traffic into 1,247 demand-qualified leads and $45K+ in attributed sales.
Custom platforms, operational systems, AI products, and integrations built to solve real business problems.
Unified SEO, GEO, and accessibility signals into a single prioritized system that moves teams from analysis to execution.
AI-powered website assistant that connects visitor conversations to lead generation, customer intelligence, and business workflows.
Beyond building websites, I build the business systems behind them, connecting an organization's operations, data, and reporting directly to its live, customer-facing catalog.
Built the institution's first alumni network: community, portfolios, and shared identity across two platforms.
A hand-coded WordPress theme built for speed, accessibility, SEO, and clean architecture from the start. No bloated templates, no plugin-heavy shortcuts, and no performance cleanup after launch.
Shows the full stack of modern WordPress work: custom theme development, performance engineering, accessibility, technical SEO, and maintainable front-end architecture.
The site you are on: a hand-coded WordPress theme with role-targeted landing pages, a live resume builder, and a near-perfect Lighthouse score.
Designing and building websites and brand systems for clients across sectors, from strategy through launch.
Websites, ecommerce platforms, and web systems designed, built, and managed across education, finance, ecommerce, civic, cultural, nonprofit, and commercial clients.
Website and app design, prototyping, brand identity, and marketing content across digital and print, from early wireframes to finished systems.
A concept explainer that translates aquatic remote-sensing science into an accessible, interactive web experience for a general audience.
Research, analytics, and roadmap development used to guide investment, prioritization, and growth.
Turning real data into digital strategy and roadmaps that drive revenue, visibility, and measurable growth.
I build systems that show what actually drives engagement, not just traffic.
Connected audience research to revenue, acquisition, and customer insights.
Multiple data sources revealed the play: acquire students with low-cost courses, then convert them to high-value certificates.
Built a B2C investor engine that raised $32M+ and expanded customers across multiple financial services.
Connected fragmented platforms into a single operating system across departments.
Most analytics setups can’t see AI assistants at all. I optimized for GEO and built first-party attribution to surface them as a measurable revenue channel.
Turned inactive workshop pages into measurable demand signals.
Faster sites, leaner databases, and cleaner scheduled tasks.
I use AI to accelerate research, implementation, and iteration, while keeping strategy, judgment, and system design human-led.
Use AI to accelerate audits, synthesis, and pattern detection across content, systems, marketing, and performance data. Surface what matters faster, without losing judgment.
Use AI to speed up drafting, coding support, documentation, and system setup. AI can draft and accelerate the work. I review, refine, and take ownership of what ships.
Use AI to help teams move faster through reporting, planning, content operations, and decision support. More output from the same team, without adding overhead.
☕ Also running 1 coffee agent in parallel.
Full-stack PHP/JS/React development, plugin architecture, refactoring, debugging
I align execution with business goals and guide where AI adds real leverage.
I catch what AI misses, refine what it gets wrong, and make sure the final output is useful, accurate, and ready to apply.
Search visibility, entity signals, structured content, page copy, campaign materials
Data extraction, analytics reporting, pattern detection, operational insights
Workflow design, system integration, process optimization, scheduling
UI/UX, visual systems, component design, brand-aligned assets
Optimizes roast profiles and brew ratios between sprints
Broad ownership across WordPress, ecommerce, digital marketing, automation, reporting, and operational systems, with roles where the website was one part of a larger business engine.
I trained an AI version of myself on my experience, projects, and capabilities. Ask what I've built, where I'm strongest, or whether I could be a good fit for your role, project, or team.
I work with organizations on websites, web systems, growth, SEO/GEO, automation, and digital operations, whether that's a full project, ongoing collaboration, or solving a specific problem. If you've got something in mind, tell me about it.
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